Friday, July 31, 2009

Haechi, New Symbol for the Soul of Asia

Today, while looking through top articles at http://www.koreanherald.co.kr/, I ran across a new campaign by the city of Seoul to encourage community within and global recognition . . . uh, among. What the city sacked was, "Hi, Seoul; Soul of Asia." A little weak, if you ask me (yeah, I know: nobody did). Its new slogan goes, "Haechi Seoul." And here's Haechi, their new "mascot," "cultural symbol."

Kind of like a St. Bernard. But it's actually a guardian lion animal/force with horns that protects against catastrophe; fires, in particular. I've also read that Haetae, as it's usually called when not named by it's chummy diminutive, has the power of determining good from evil. The mythical creature has appeared in Korean texts since the mid-1500s. Seoul has taken up Haechi as their new city symbol because cities of its size, population, and gross regional domestic product (kind of like its "wealth") usually have one. I think it's cute. Here's some more pictures.


Oh, and Seoul's official website has changed from the "Hi Seoul" to a Haechi Seoul web page. And the promotion is huge. The new website features pictures of the statues, Haechi promotion through graphic design--featured below, as well as language summoning the strengths of Haetae to bless and guide the city.

Browsing the new city site is a bit bothersome for you who may be reading my account: it's not yet available in English. But check out yet another side of our beloved Haechi to get the kids on board.


Look at that cutie. You better believe I'm getting a t-shirt with that loveable face on it (please leave me a comment if you'd like some Haechi promo junk too). And now I leave you with a song. Listen and see if you can hear the gurgling water sound (symbolizing ability to keep fire at bay?) The children chanting Haechi! in the background makes me long for my future students.

Peace friends,
Vanessa

5 comments:

  1. Hey Vanessa! Nice blog and thanks for sharing pictures of Haechi,I like the last yellow one, haha!! I look forward to seeing more pictures of you and Korea~

    Btw, that's a cute song though I don't understand the lyrics...maybe next time you can translate for me :)

    ReplyDelete
  2. There's a statue of Haechi at Seoul Plaza, right next to the stage ^^

    ReplyDelete
  3. hae chi ,, evidentally, has multiples of appearances/images and the child's version is way likeable....liking yellow, like happy -face yellow.....cascading water sounds were "happy " too.....maybe our house would still be standing if only.............. so is hae chi a national symbol exactly....like the USA eagle symbol ???now if I could just find/shop for a mini-beenie baby style of Haechi, I could avoid fires, catastrophy....

    ReplyDelete
  4. hey...first few statues of Haechi appear kinda like walrus....complete with fronttusks!!! walrus is said to be friendly , like the panda bears of china

    ReplyDelete
  5. I would very much love some haechi promotional goods! I've been searching for hours now trying to find a site that sells some haechi stuff, but no luck... Since I don't live in Korea, I wonder if I'll ever be able to get one of the cute little dolls or phone charms..

    ReplyDelete